Wing Yi "Jade" Cheung, BACP
8 years in practice
Wing Yi "Jade" Cheung is a counsellor who helps people facing low self-esteem, LGBT concerns, trauma and abuse, career questions and major life changes.
License and registration
- BACP
- 402549 · expires July 2026
- Years in practice
- 8
- Languages
- English, Mandarin, Cantonese
Details are as listed on the therapist's public professional profile. You can check the registration with the body that granted it.
About Wing
Wing Yi "Jade" Cheung is a counsellor who helps people facing low self-esteem, LGBT concerns, trauma and abuse, career questions and major life changes. She uses a calm, straightforward style and aims to make it easier to talk about painful thoughts and feelings. Jade speaks English, Mandarin and Cantonese and practises in the United Kingdom with eight years of experience.
Jade offers a welcoming space where clients can name what matters to them.
Background and approach
She listens without judgement and encourages honest conversation about fears, identity and goals. Sessions focus on what the client wants to change and what feels most important right now. Her approach draws on Existential ideas about meaning and responsibility, on Acceptance and Commitment Therapy (ACT) to clarify values and build flexibility, and on Attachment-Based perspectives to understand relationship patterns.
She also uses client-centred talking and cognitive tools when they suit a person’s needs. In practical terms this might mean noticing how past relationships shape current worry, spotting habits that increase shame, or trying small experiments to build confidence. Jade helps people make choices that fit their values and daily life.
Conversations are paced to what each person can manage. She has worked in both the UK and Hong Kong and supports people with issues such as abandonment, body image, caregiver stress, isolation, guilt, sexual identity and social anxiety. The aim is steady progress rather than quick fixes, with steps that clients can use outside sessions.
Focus areas and approaches
Everything Wing lists on their public professional profile, in their own terms.
- Self esteem
- LGBT
- Trauma and abuse
- Career difficulties
- Coping with life changes
- Abandonment
- Attachment issues
- Body image
- Caregiver issues and stress
- Commitment issues
- Communication problems
- Emptiness
- Forgiveness
- Guilt and shame
- Isolation / loneliness
- Life purpose
- Multicultural concerns
- Self-love
- Sexuality
- Social anxiety and phobia
- Visually impaired
Approaches Wing names
- Existential Therapy
- Acceptance and Commitment Therapy (ACT)
- Attachment-Based Therapy
- Client-Centered Therapy
- Cognitive Behavioral Therapy (CBT)
- Dialectical Behavior Therapy (DBT)
- Mindfulness Therapy
- Narrative Therapy
- Psychodynamic Therapy
- Solution-Focused Therapy
- Somatic Therapy
Naming an approach is not evidence of training in it. This directory copies what each therapist lists and does not check training records.
Online support
How therapeutic approaches translate to online work
Existential Therapy helps people look at questions of meaning, choice and responsibility. It supports people who feel empty or stuck to name what matters and make intentional choices. Acceptance and Commitment Therapy, or ACT, works on noticing painful thoughts without being driven by them, and committing to small value-led actions; it is useful for anxiety, low mood and life transitions.Finding the right approach is a collaborative process. The therapist will discuss your goals, preferences and what has helped or not helped before, and together you will choose or combine approaches that fit your needs. That shared decision-making means the plan can change as you learn what helps.
Online sessions are offered by video calls, phone, live chat or text-based messaging. Video is helpful for deeper conversation and visual cues, phone can be easier if bandwidth is limited or for a short check-in, while live chat and messaging suit people who prefer written reflection or need flexible timing. These options make it simpler to fit therapy around work, caregiving or travel, and allow people to continue work when relocating within the United Kingdom.
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Questions people ask
What concerns does Jade commonly address?
She helps people with self-esteem, LGBT matters, trauma and abuse, career decisions and coping with life changes, plus related issues like body image and loneliness.
How would you describe her therapeutic style?
Her style is calm and direct, listening without judgment and encouraging honest conversation to identify values and practical next steps.
What is her professional background?
She has eight years of professional experience, having worked in both the United Kingdom and Hong Kong.
What credentials and location are relevant?
She holds BACP and practices in the United Kingdom.
Which languages are supported and are international clients accepted?
Sessions are offered in English, Mandarin and Cantonese. International clients are not currently accepted.
What session formats are available?
Jade offers video calls, phone sessions, live chat and text-based messaging to suit different needs and schedules.
How are sessions paid for and what do they cost?
Cost varies with location and therapist availability; sessions use a subscription model that can be cancelled at any time.
How do I begin working with her?
Click the Start Therapy button, complete a short matching questionnaire, and then schedule sessions according to the therapist's availability.
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